Building Business with Colleen Ferrary

Small Business USA (www.SmallBusinessUS.com) talks about 7 specific areas you need to consider in your business process. Here are all seven again: ·       Management Strategy ·       Primary Aim ·       Organizational Strategy ·       Strategic Objectives ·       People Strategy ·       Marketing...

Small Business USA (www.SmallBusinessUS.com) talks about 7 specific areas you need to consider in your business process. Here are all seven again: ·       Management Strategy ·       Primary Aim ·       Organizational Strategy ·       Strategic Objectives ·       People Strategy ·       Marketing...

Mortar Makes it Happen Today I'd like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: ·       Innovation ·       Quantification ·       Orchestration   If done well ...

Expand the Life of Your Business Today I'm going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business. The four different stages of a business life cycle are: ·       Infancy ·       Adolescence ·       Growing Pain...

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.   The 5 essential keys are: ·       Define your Unique Selling Proposition (USP) ·       Put an effective sales offer to wo...

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same ...

Thought I'd share something we do for our members with the AR community. (You will never be solicited or asked for your information. We do this as a service for our members to eliminate the expense of costly consultants.) I hope you'll join us! Join Small Business USA today at 10am EST (7am PST) ...

PR Equals Free Publicity   There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: ·       Public relation or publicity ·       Merchandising ·       Promotions With a solid plan in place ...