RECENT BLOG POSTS
Lately, in this challenging market, I’ve been helping management teams turn offices from ‘in the red’ to solid profits. One of the most challenging areas in helping these managers go from ‘maintenance’ to ‘leadership’ is to help them set standards for the kind of people they want in their offices...
06/16/2008
Most of you are experiencing tougher markets than in the past. You’re struggling with how to get your agents to go to work. There are answers, though, and we’re bringing them to you with a series of tele-conference calls from brokers successfully getting great production from their agents—even in...
06/16/2008
In the world of business today, professional coaching is ‘in’. But, to be sustainable, it must more than just a fad. I think coaching actually is filling a long term ‘need’ in today’s world. Why? Because we all need focus and direction. We need this focus and direction especially during tough tim...
05/29/2008
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If you’re an experienced agent, you may have gotten the shock of your life this year: Instead of selling homes like hotcakes, you’re slumping like watery syrup drifting off pancakes! I know why: The hot market brought you sales ‘accidents’, and you capably help those people buy and sell. But, in ...
05/29/2008
We’re a special breed. Approximately ninety percent of all real estate salespeople and managers have behavioral styles that are highly aggressive and/or promotional. That’s not like the normal population! We salespeople types like people and we charge ahead (my motto is, when all else fails, read...
05/29/2008
As you’re undoubtedly aware, coaching has become a big thing in the world of business. However, you may be one of those who says, “I’m just hanging in there. How would I ever afford a coach?” But, my experience has shown me that almost everyone benefits most from coaching when they think they can...
05/21/2008
It’s estimated that over 50% of new agents fail their first year in the business. From talking with thousands of them throughout my managing and speaking career, I know why: They can’t answer the questions below. In addition, they may be getting no, or little guidance from their manager. Not hav...
04/20/2008
Do you remember that very old song, “Three Little Words”? Actually, I think it was a dumb song, but, it really sticks in my mind as I address the issues in this article. I think those three little words were “I love you”. Don’t worry. I’m not going to get all squishy with you. I’m not going to ...
04/09/2008
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A shifting market demands owners and managers get out in front and lead! Educate your agents to educate sellers and buyers. You can’t rely on the market to sell houses! It’s time for you to go back and educate with a vengeance! You must train your agents to be consultants. Educate your agents on...
03/26/2008
We all love it when some seminar guru tells us we just have to take care of our present and past clients and we’ll get rich. The first part of that statement is true. We DO have to take care of our present and past clients, and that’s an important part of re-creating our business. And, the sad t...
03/17/2008
Rainer
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Carla Cross
Carla Cross Seminars, Inc. - Real Estate Coach
Real Estate Resources
Is relationship-building dead? Is the world of real estate sales heading in the direction of pure technology? Iin this provocative post, Carla Cross explores the danger in 'going tech'. She explains why the 'technology worker' makes less money (or loses his job), and how the real estate industry needs to act now to preserve commissions.
What is the point of sales? Is it to get the deal done? Is it to form relationships? Is it to prove you are a licensed agent? All these compelling questions are answered in this blog post--which raises lots of opinions from ActiveRain bloggers!