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As a professional marketer, I was always intrigued at how so many people believed that database marketing was all about mailing to the "right people at the right time". It seemed to me that we were missing out on building our "right people" by using direct mail to build relationships. I underst...
06/24/2008
Real Estate Resources
So much marketing is what I call "me, me, me marketing" because its all about the sender and most recipients just don't care.
Gift of Value marketing is about giving the recipient that is important to them and therefore giving you the opportunity to buld a relationship with them. Then, when they need you and your services, you will get the call.