RECENT BLOG POSTS
Housing is one of the BEST leveraged investment available---What is leverage? Ever heard of the term “other’s people’s money”? It’s what every investor strives for—low risk and exposure with the promise of higher rates of return. In today’s market homeowners can get into a home with as little as ...
10/16/2016
It’s an age old curse of the sales profession—Buyer’s remorse! It is defined as a “deep and painful regret for a wrongdoing” or a “feeling of uneasiness or anxiety of the conscience caused by regret for doing something wrong”. Sound familiar? Every time I fall for the latest webinar on how to inc...
10/15/2016
 Which CRM do you USE—NOT HAVE—But USE?! I currently use Top Producer 8i (TP) but sometimes find it clunky and over-whelming. Don’t know what CRM is? Here’s a great definition from TechTarget.com:Customer relationship management (CRM) is a term that refers to practices, strategies and technologie...
10/14/2016
Unassisted Living or Active Aging In-Place Ideas—Moving Down or Staying Put.Are you an “Active-Ager”? Do you wish to “age in place” and abhor the thought of entering senior housing? Do you wish to be a fully engaged senior staying connected to multi-generational friends neighbors? Yes? Then you m...
10/13/2016
—until you KNOW what they’re praying for!” I try to have a forthcoming conversation with the listing agent before presenting an offer. I want to know “What are the hot-buttons for your Sellers?”—Quick close, cash deal, will they take a contingency as to the sale of a buyer’s home? Want to trade (...
10/12/2016
"Truzilla" my moniker for the combined Trulia and Zillow, has at its core a business model dependent on OUR listings fed to them by our MLS. Remember, it is You the Realtor® or Agent’s  marketing, salesmanship, savvy interpretation of market trends, and data that makes a saleable listing. When we...
10/11/2016
No inventory, low sales, Sellers don't want to be buyers in this market until they have more too look at--a self-fullfilling prohecy to keep inventory very low. The above graph was provided by Dr. Chris Thornberg of Beacon Economics during his annual “State of the Economy” for the Sonoma County E...
10/10/2016
The BIG LONG? One Realtors Opinion as to the longevity of the California Real Estate Marketplace and my market--Sonoma County "Wine Country".   I relate this market to being more, forgive the term, "organic", than the run-up market of the big “short” or bust. The borrowers are being vetted thorou...
10/08/2016
Put more money down!—Like that’s a big duh? However, placing enough money down to assure you won’t be spending extra money on Mutual Mortgage Insurance or tax impound accounts can over the course of the loan save you big bucks! FHA, at one time, allowed removal of Mutual Mortgage Insurance once ...
10/07/2016
What type of “Loan” are you seeing in your market place? Dominant government loans? Cash? Conventional? Here in the lovely "Wine Country" of the North Bay just above the "Golden Gate", our median home price is $592,000 based on sales of “Detached Single Family” homes. We report on condo/PUD sales...
10/06/2016
Rainer
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MikeKelly,CRS,CIPS

"One of Sonoma County's Natural Resources"
local_phone(707) 322-8503
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