Sarah Layton's (bestrealestatewriter) Blog

By now, I am thrilled that most of you understand that with most (over 90%) real estate transactions starting from an online search, that you have no choice but to have your own real estate website. Every day, buyers and sellers are hopping online looking for someone like you to help them through...

As a real estate professional, you are constantly investing your hard-earned money into marketing materials like your real estate website, newsletter, and digital ads.  If you are anything like most in this business, you are probably disappointed at least a few times a year with the results of th...

As you already know, I'm a huge advocate of collecting your pool of ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking. One of the most effective tools in collecting leads to fill your marketing funnels with high-quality buye...

With so much spam email floating around our inbox these days, it can be tough to figure out a way to make your emails stand out from the crowd.This is especially tough for you as a real estate agent!One way to effectively set yourself apart and entice prospects and clients to open your email is b...

One of the most frequent topics that real estate agents, coaches, and brokers approach me with is branding.  I know it can be challenging to define your real estate brand and develop it with a sense of personality that is true to who you are, separates you from your competition, and ignites a str...

If you’ve been following me for a little while now (thank you!), then you know that I am a big believer in being deliberate and strategic about your real estate blog.That is because I don’t want your blog to be a waste of your time and resources.It is my goal to make sure that your real estate bl...

Not only do I write and manage this blog, but I am the ghostwriter behind dozens of other real estate blogs in this country.  In fact, an average day in my life frequently requires me to write 10,000+ words! On top of that, I have to worry about SEO, graphic design, social media, and a million ot...

Okay so I know Spring hasn’t sprung just yet, but I have been wanting to write this one for weeks and I can’t wait any longer. I hope that most of you have your own real estate website by now! However, once you do get it up and running, you can’t just leave it alone and let it sit there all stagn...

Up until now, I have been very secretive about the phrases and specific techniques that I use in the copy that I provide my clients.Sure I tell you all that I use powerful neuro-linguistic programming (NLP) techniques which hypnotize people into taking action without them ever knowing why. Howeve...

 You’ve already established your success as a real estate agent.  You know what it takes to get houses sold.  You know how to treat your real estate business like a real business.  That’s why you decided to become a broker and build your own team. Now as a broker and a leader, your responsibiliti...