Benchmark Realty TN Blog

This year marks the tenth anniversary of the Better Homes and Gardens Real Estate (BHGRE) Beta Brokerage project, an online network of pioneering brokerages. A salute to entrepreneurial spirit, the program connects our industry's leaders to allow all real estate professionals to benefit from inno...

Many real estate agents view online leads as either paid or organic (free). While organic leads may seem more ideal than shelling over money for a lead, in the long run, an agent may get better results—actual closings that lead to commission—by paying for a lead. At the end of the day, this two-p...