RECENT BLOG POSTS
Handing out your business card is not only good etiquette but it's expected in most business situations. It's often the first point of contact between your brand and a new potential customer but often serves no purpose in promoting your brand or services. It's merely a supporting element in your...
Understanding how the mobile web is different from the traditional web is important when preparing your business’ web presence to stay ahead of the next wave of change. When we look back at the 90′s internet, we remember a set of web pages that took us from one corner of the web to another. Toda...
What’s one thing that most good Real Estate agents are great at which makes them better at selling Real Estate than online Real Estate websites? No, it’s not their own website… It’s their deep knowledge of the neighborhoods they serve. Now, what’s another thing that gives them an unfair competit...
A business card is pretty much one of the first business tools we all get when we start a business. Despite this, I constantly hear about the death of the business card due to the proliferation of mobile and other tools that make it easier to exchange information. The reality is that business ca...
Most Realtors today have a facebook page for their business but only a few actually use it to promote their listings. I agree that only using your page to promote your listings could be annoying to your fans. However there is a balance and posting your listing updates and open houses can benefit ...
Most QR Code campaigns today pretty much suck. This is a really sad fact because the technology itself is brilliant and cost effective. With the proliferation of web-enabled smartphones, the potential reach is just going to grow. The ability to use something physical like a piece of paper or a bi...
When we think about the internet in the 90s, we imagine websites inside a browser and web pages that took us from one corner of the web to another. Today, we think about social networks, maps, videos, and applications that make our lives easier. The internet is in the midst of change once again. ...
Look at this image. Do you know what it is? If you don’t and we didn’t tell you, chances are you will know in the next 3-6 months. Believe it or not there was a time when people were skeptical about cell phones. Why couldn’t you wait until you’re home? Even if you were in a hurry, one could alway...
Augmented Reality is frequently perceived as a new sci-fi looking set of tools that only nerds and geeks can use. Special glasses, people walking while looking at their device screen, complex algorithms, etc. Extending reality The truth is that to augment reality you just need to complement somet...
By now you know that it’s important for your business to have an online presence, you might even know that social networks are also important and when you thought you were done… everything changes again. Have you started thinking about what your mobile web strategy is? continue reading >>