The ARE-TEC Blog: All Things IDX, Website, and Techno-geek

Yesterday, I made a new website, just for bank-owned homes.  It really wasn't that difficult, I just made a pretty Google map, embedded it on a blog page, and bought a domain for it.  And then the Google map has links to lists of bank-owned homes for that area on the map, it just links out to a d...

Things have been busy at Casa de ARE-TEC. We’ve been expanding into new MLSes near weekly, and I’m negotiating into new ones as quickly as possible. In the process of ramping up sales, I’ve been talking with agents all over the country and there’s a common theme.  It appears December is the month...

HEY.  ---> Look here...See that?  That's our rockstar of a client, and the first from San Antonio.  Which means:ARE-TEC is pleased to announce that our IDX solution is now available to all members of SABOR - the San Antonio Board of Realtors.  It takes a lot of time and energy to start a business...

I firmly believe that if you show your web visitors the right information at the right time, they'll love you for it. But in order to do that, you need to understand a little bit about how people behave online, what they see and do. There was a study done a while back, the Lincoln Study, by Jared...

Last week at this time, I was still at NARlando, packing up the Expo and getting ready to head home. The opportunity to talk with hundreds of folks about their business and their ideas was incredible. However. It wasn’t completely without frustration. I am still completely flummoxed by the number...

I know there’s a lot of stuff to catch you attention at the NAR Expo this year – some of the exhibitors have mind blowing displays – Lowes built an entire kitchen in there, it’s crazy.  But over at humble booth #2157 sits ARE-TEC.  Right now, it looks like this, but we’ll add the computers and mo...

Something that caught my eye when Listing Router was introduced, a comment by ActiveBob in his whiteboard explanation:   There are thousands and thousands of searchers every day that come to ActiveRain and leave after viewing one page.   This is typical for search engine traffic.  That’s called a...

Good news! You’re getting some hits from the Listing Router! So… now what? You’re paying for those hits, you do have a plan, right? What are you going to do with those visitors that will make the money you just spent worthwhile? Let me ask it this way: what do you have on the site that you’re sen...

I’ve been watching the new Listing Router roll out across ActiveRain, reading the various explanations and reactions from the community. As a successful real estate blogger and proficient user of AdWords (Google’s Pay-Per-Click system), I feel there are a few aspects that I haven’t seen addressed...

I’ve been watching the new Listing Router roll out across ActiveRain, reading the various explanations and reactions from the community. As a successful real estate blogger and proficient user of AdWords (Google’s Pay-Per-Click system), I feel there are a few aspects that I haven’t seen addressed...