Mike's Blog

In some parts of the country it still feels like Winter, but if you've noticed lately, that old thermometer is creeping up almost daily.  For Realtors, that means it's time to spruce up your listings, thinking in terms of taking new photographs to replace the old "knee deep in snow" shots.As a Vi...

Gambling has become more and more popular in our country, but is it wise to gamble with your business?  When Realtors find their business slowing down, the tendency is to cut back on advertising.  I would call that gambling.I'm a Virtual Tour and Elevated Photography provider in DeKalb, Illinois ...

The most popular form of advertising for the real estate industry has been the newspaper classifieds.  That is changing, but not fast enough.  The price of a small ad in the newspaper can now cost $100 or more, and is good for about a week, then it has to be renewed, for the same price.The price ...

We all are aware of Virtual Tours, but many don't realize that there are huge variations.  The most successful tours are those that provide 360 degree rotating panoramas, and the very best are those that are interactive.As a professional photographer of over 30 years in the advertising world, whe...