Alex Lawson's Real Estate Marketing and More...

  How old are your kitchen cabinets?  Could your bathroom use a little "pick me up"?  Are your carpets filthy with the everyday wear and tear that has been building up for years?  You may want to look into getting a home equity line of credit. Banks are offering great rates right now on lines of ...

For Buyers...   When trying to land a buyer client, you are competing against every other agency in the business.  Keep in mind, they don't have to pay for anything.  You are not charging for their services, you get your cut from the sale. What makes you different?  Unless they are a family membe...

Company Recognition...For any new product or company, the most important and sometimes difficult thing there is to do is develop brand recognition or awareness.  The public (your future clients) need to know who you are, where you're located and what you do that is different from every other real...

  I don't know about you, but  I will miss Jerry Trupiano.  The colorful play-by-play Red Sox radio commentator who coined the well known Boston catch phrase "Wayyyyyy Back...." will not be in the broadcast booth this season.  His unique way for calling home runs (or long fly balls that get caugh...

Memories...   The real estate boom of 2001-2005 left real estate professionals with heavier pockets and loads of clients.  There wasn't a house on the market too big...too small...too dirty...too high priced...too rundown...too anything!  Everything would go, and it would go fast. The property wa...

For an example of an E-Mail Newsletter visit mine at the link listed below...http://www.aero26.com/inetpub/rwfraccess/newsletter/mayjune-2007.pdfI use Microsoft Publisher to create the meat of the newsletter, add some graphics with Adobe Photoshop, PDF the document, post the PDF on our company we...

There are countless real estate marketing techniques and strategies.  The problem with most of them is the cost.  Marketing is not cheap.  Newspaper advertising...radio ads...television spots....all of those things cost a pretty penny.  Whether you are trying to get name recognition for your comp...