The Roost - er Crows (Alex Chang's Blog)

My wife and I put our San Francisco condo on the market in February of this year and closed on the sale in March.  We did well (which is to say we did OK and I'll take it).  And now we are in the midst of shopping for a new home for our family in the suburbs.  More to come on that later... With ...

I want to show you two charts from two different periods in time.  They're not exactly apples to apples (I explain why at bottom of post).  But regardless they point to something very clear...  My point - even if SEO is working well for you today, you need to start paying attention to Facebook.  ...

I've been invited to speak at the REAL Trends conference this summer. The topic: Measuring the effectiveness of your online efforts. That got me thinking...if the past five years have been about visitors, leads & conversion %...what will be the success metrics we use to track ROI of online marke...

Thanks to Rebecca for this great post about how agents can easily leverage the free Roost Social Real Estate Toolkit!Five Ways to Upgrade and Put the "Bam" In Your Real Estate Facebook Fan Page (Part II) In  Part I of "Five Ways to Upgrade and Put the Bam in Your Real Estate Facebook Fan Page" we...

You've probably never hear of "EdgeRank." But if you're serious about online marketing, you need to get your mind around it quickly. It's more important than SEO and will make or break you on the most important place on the web: Facebook SEO as a marketing strategy for Real Estate is dying.  Here...

Note - this post was written by our head of Product at Roost, Brad Selby over at the Roost Blog.  Thanks Brad! In a previous post, we discussed the benefits of Like Buttons for real estate professionals.  The crib sheet:  Like Buttons on blog posts are great because people can easily publish/”Li...

Too many of you out there are getting tuned out by your potential clients and prospects on Facebook.  People are hitting the “Hide” button on you every day.  You don’t know that it’s happening, but it is.  How do I know this?  Because I’m one of the ones doing it.  Why?  Well before we get to th...

Since we’ve started building Social Real Estate tools, I’ve been really impressed with how many of our clients see the opportunity Facebook presents in generating referral/word of mouth business. But let’s face it, this is a nascent platform for small/local business people and like all new thing...

As some of you know, I’m a huge “fan” (pun intended) of the opportunity Facebook presents for Real Estate professionals (both agents and brokers) to engage, build relationships and ultimately generate referrals. In fact, we believe in it so much at Roost that we’re betting a huge chunk of our te...