The Roost - er Crows (Alex Chang's Blog)

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Services for Real Estate Pros - Roost
Musings of a CEO in the Real Estate technology space. Where I talk about the intersection of Real Estate business, technology and Social Media.
RECENT BLOG POSTS
 The hardest part of creating a Social Media campaign is getting started... Many of the REALTORs we talk to get excited about Social Media as a way to get more referral business, but really struggle with how to get started.  Like anything, the first step is the hardest.  And if we allow it to fee...
09/27/2010
Facebook has gotten a ton of buzz lately.  And for good reason.  Never before have so many people adopted a technology that makes getting word-of-mouth business so easy. You can create & strengthen relationships, demonstrate your expertise, and get new business all online.  “But how do I actuall...
09/23/2010
We have big news to share today.  After six months of research and prototyping, and with more than 17,000 users, we’ve officially shifted all of our focus to the Roost Social Real Estate Toolkit. The consumer property search engine at Roost.com will no longer be accessible as we put all effort a...
09/01/2010
We just published our September schedule for free Social Media Training Webinars.  These are conducted by the always entertaining & informative Derek Overbey of Roost.   They're free and educational, not a sales pitch.  It's easy to register (links below).  Come join us!   Roost September '10 Web...
09/01/2010
  We're excited to announce the launch of our new publisher tool for Facebook as part of the free Roost Social Real Estate Toolkit.  This tool allows you to easily customize and schedule wall posts to your Personal Profile and/or Facebook Business Page(s). Based on feedback from users - we know t...
08/24/2010
(Note:  I'm excited to share this very practical get started post from Jerry Kidd at RealtyTechBytes.com ) By Jerry Kidd CRB CRS GRI   Let’s pretend that you have never heard of social networking until just now.  And from what you have heard, you are excited because you have learned that you can...
08/23/2010
  We’re pleased to offer the first in a planned series of white papers geared toward helping REALTORS® and brokerage companies understand and leverage Facebook as an effective marketing platform. Originally made available to a select group of Roost client brokers and Roost Social Real Estate Tool...
08/17/2010
I hear this all the time from people who are concerned about Social Networking as a marketing vehicle - "you can just waste so much time with Facebook." To me, that is a clear signal of someone who is not managing their use of that incredibly powerful referral generation tool effectively.  Yes, ...
07/20/2010
Don't be fooled. Time is money. “The Viral REALTOR” is a two-part post about getting the most out of your social media marketing effort on Facebook (this piece by Roost's head of Product, Brad Selby recently also appeared in Inman News.). Part I:  Facebook is evolving to benefit your business.  ...
07/18/2010
Great perspective from Ken C!Recently I had the opportunity to sit in with and co-moderate a panel of local business professionals who want to know how to be prepared for business tactics in the immediate future - at least over the next 5 years. It was amazing to me how many of them still reject ...
06/16/2010
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