Tara's Blog

In preparing to teach a seminar last week, I set out to research the latest video numbers.  What I found, was surprising!  Video use on the web is rising at an astronomical rate...a rate that has never been seen before on the web.   According to comSource: *Visitors spend an average of 75% longer...

OK, so making the deadline over a holiday weekend was not the first choice for many.  Therefore, we have added an additional week to get your submissions in.  Please be sure to nominate your agent for a FREE makeover (both physically and technically) NO LATER than Friday, July 10th.  This is an e...

    Check out the article below in this month's Realtor Magazine: What Other's are Using: Multimedia Marketing Tools   The article has great insight into what tools agents are using in the business to be successful.  You should get some great ideas!  A special thank you to Matt Rains of Keller Wi...

  Congratulations, to our client, Coldwell Banker for being nominated for an Inman Innovator Award for their new video-based website, Coldwell Banker On Location. As I have been blogging, Reel Productions TV has been on the road for several months for corporate Coldwell Banker generating tons of...

My biggest pet peeve in the video production world is an agent, broker or business that made the commitment to have a video produced, spent the time making it happen and then NEVER POSTS IT FOR ANYONE TO SEE!!  The whole point of video is to set yourself apart from the competition through marketi...

The following is a re-blog from about a year ago.  I thought the timing was appropriate with many agents getting listings with the turn of the weather and in some cities, the market.  This is Video Tutorial #2 out of a series my partner, TJ Hedges, and I created. A lot has changed in a year (like...

I am on a mission to dispel every rumor that video is too expensive to implement in the real estate industry.  Back in February, Reel Productions TV decided to offer a monthly special for video home tours.  The response was overwhelming so we decided to keep it around for a while to enable agents...

Check out our recent work with Brian David Realtors in Hoboken, New Jersey.  The entire brokerage was able to get a video business card as a way to introduce and ultimately, transform their website to video based content...a trend that is becoming more and more popular. The great thing about thes...

In case you haven't seen Coldwell Banker's new video website yet, I thought I would bring the videos to you.  Here is a sampling of some of the community profiles we produced: San Antonio Denver Las Vegas Detroit  Boulder City Their entire website is created to give consumers the information they...

Check it out: Real Estate Tomato (Click 'play' on the first podcast from Tomato Radio) I was interviewed by Real Estate Tomato about video in the real estate industry along with Ian Watt, blogger extraordinaire from British Columbia. Ian first speaks of how and why to do video yourself and also g...