Rick Rochon's (adsymetrixceo) Blog

The Dow is down. Europe and Asia are in turmoil. All around everywhere recession fears are dominating the news. How are you, and your business, going to survive? While your first - and probably correct - instinct is to tighten your belt, you should make sure that the belt tightening isn't more da...

Marketing, and advertising as well, not only works to remind your potential customer that your business exists, it also gives that potential customer permission to do business with you. Sometimes, though, in an effort to entice new business, you end up shooting your own feet. An example is the ne...

Imagine if every ad you placed for every property you represented was targeted to exactly the right audience. If you only bought ad space in publications that generated calls. If you knew who was on the other end of every phone call made to your office. What kind of new sales could you generate? ...

The headline says it all: Real Estate Ad Budgets Stretched Thin across Copious Media Choices as reported in Media Buyer Planner today, relating a survey of 344 Realtors conducted by Classified Intelligence and Realty Times. The numbers tell the story: over the past year, 47 percent of Realtors ha...

You're a property manager. You have five buildings with about fifty tenants. Each building needs attention, and you are the person who's job it is to pay attention. How can you manage your time, your money and your contractors effectively? AdSymetrix can help. First, think about renting all those...

Here's a question: How much do you spend on advertising that just doesn't work? How many post cards, road signs, newspaper ads and flyers have you thrown money at only to get silence in return? We're interested, because advertising is important. You need to know what's working for you and what's ...

Think about selling a house. You go to a realtor, sign all the documents and sit back and wait for the offers to come in. If you are lucky, and if your realtor is particularly successful, you'll be able to relax and enjoy the process. But with the economy in its current state, and credit becoming...

Craigslist has bettered classified advertising. You don't need to rely on newspapers as your only means for mass-marketing property for sale. But, with all the eyes that are looking at your ads, how do you know whether any of them are going to convert to sales? Does Craigslist work? Sometimes jus...

Today's surprise interest rate drop by the Federal Reserve may pry open the tight fists of mortgage lenders and reignite the sluggish real estate market. If you're a realtor, you know that the problems in the mortgage industry are making it harder and harder for even the most qualified buyers to ...