Andrew Capelli's (acapelli) Blog

A month or so ago I saw an ad on tv for a new toothpaste.  The dentist in the commercial conveyed that basically unless you used the new formula, your enamel would evaporate and your teeth would fall out of your mouth.  I admit I am a sucker for trying new things, even if they're a touch gimmicky...

Ah, motivation... My youngest daughter is a picky eater.  Actually, saying she's picky is a severe understatement.  If left to her own devices, her diet would consist solely of chicken nuggets, pizza and candy.  Dinners are often an ordeal in our family.  Everyone will have finished while my sad-...

Being something of a kid at heart, last night I finished off a book called Becoming Batman by E. Paul Zehr.  Dr. Zehr is a professor of neuroscience and kinesiology (human movement) and a biomedical research scientist.  He also holds advanced black belt degrees in unarmed and armed combat.  So, h...

Last night I was reviewing my 6th-grade daughter's homework with her and I discovered she had not completed a vocabulary assignment.  When questioned, her immediate response was, "I didn't understand the instructions so I didn't do it.  I'll ask the teacher about it tomorrow."  My daughter is (in...

Did my headline get your attention?  What do you think of when you hear the word "nurture?"  I think of a mother and a baby, or maybe a hug.  That fits with the primary definition of "nurture", which is "to protect."  But in the context of marketing it has a much broader meaning, and therefore it...